Guest Profile

Sandeep Bansal

I've been a founder entrepreneur since 1996 when I quit my first job with Bank of America.

Since then, I have been running companies that work at intersection of marketing & technology.

Over my career, I've been involved with building complex technology including affiliate marketing & tracking systems, build & deploy marketing automation systems, build, deploy, and optimize email newsletters at scale (1 billion+ per year), paid media, and lead generation.

Since 2020, I have focused exclusively on how to improve performance of DTC brands, whether it is customer acquisition, engagement, conversion or retention.

Ask me anything about these topics and my eyes light up with excitement.